Plantaway entered the market with a bold mission—to make plant-based food accessible, nurturing, and kind to people, animals, and the planet. With the logo in place, the challenge was to create a cohesive brand language that worked across a wide product range. Using clean, minimal imagery paired with a strong, bold green, the identity communicates care for nature while standing out on crowded shelves. The result is a fresh, consistent look that reinforces Plantaway’s vision of a healthier, sustainable future.