Launched during the pandemic, Effingut 2 Go was designed as a takeaway and sit-out bar that brought craft beer and quick bites together in a fresh way. As a sub-brand of the well-known Effingut, it needed to carry forward trust while introducing a new, energetic identity. The visual language leaned bold and youthful—strong typography, vibrant tones, and playful layouts—balanced with a sense of reliability for more mature audiences. The result was a brand that felt spirited and innovative, perfectly suited to a time when convenience and connection mattered most.