Splish Co. is a conceptual brand identity and packaging direction for a baby care brand designed to feel soft, playful, and comforting. The visual language combines gentle tones, hand-drawn illustrations, and minimal packaging structures to create a world that feels approachable for parents and joyful for children. The project explores how branding for baby products can move beyond functionality and build an emotional connection through warmth, character, and thoughtful visual storytelling. From packaging mockups to campaign-style applications, the aim was to create a cohesive identity system that feels calm, memorable, and full of personality.